IMBA論文中醫(yī)藥的網(wǎng)絡(luò)推廣(英文版本)
Bar-Ilan University
Graduate School of Business
International MBA Program

Marketing
Dr. Amir flint-Goor


MARKETING PLAN (Outline)
Traditional Chinese Medical Care
The Global Network for TCM Service
11/3/2003

TABLE OF CONTENTS
Plan Summary 2
History/ Management/ Organizations 2
Product/Service Description 2
Market & Customers 3
Competitors 4
Competitive Advantages /S.W.O.T analysis 4
Environment 5
Objectives 5
Marketing Mix 5
Proforma Financial Report 5

Plan Summary
Traditional Chinese Medical Care (TCM) is famous in the world. We can usually find TCM section offices in the Israeli hospitals (For example: the section for Chinese physiotherapy in Sherre Zedak hospital in Jerusalem ; Acupuncture and traditional herbs to treat cancer in Herzliya hospital, etc ), also in most hospitals in the world. But compare to the profound TCM Care, what we can find in Israel and in the other countries is only a small part of the TCM. Depend on Internet, we are going to do a great job to offer a perfect service to our customers in Israel and the people all over the world: Traditional Chinese Medical Care --- The Global Network for TCM

<Mission statements>
“Make a healthier world”: We will provide safe and effective products to our customers all over the world and comprehensive online TCM services to make a healthier world.

History/ Management/ Organizations
(PASS OVER)

Product/Service Description
1) Offer the TCM information to the customers and related organizations.
2) Offer the services to the customers and related organizations.
 To the individual customer
 The basic knowledge of TCM: The difference between the Western Medicine (WM) system and the TCM system; The advantages and emphasis of the TCM, Chinese herbal medicine, Chinese acupuncture, Fit-in massage, Qigong, Shadowboxing etc.
 The Database and introduction of well_ known TCM section offices all over the world.
 The Database of the first-class Chinese Hospitals and herbalist doctors.
 Customers Online Database

IMBA論文中醫(yī)藥的網(wǎng)絡(luò)推廣(英文版本)